We like books.
We're interested in ways to help more people (especially kids) like books.
You can read more about our company at www.capstonepub.com.

Wednesday, January 30, 2008

New catalog available


Our new Spring 2008 catalog is now in mailboxes and on desks all over the country. Receiving the newest catalog is always a moment of pride for the staff. We always comment that there’s no one moment to stop and look back on a recently completed season—once we’ve finished one season, we’re already well into our next one. Receiving the new catalog is a great way for us to take a minute and look back on a season of hard work on great books. Additionally, the catalog is a group effort. Though there’s one designer and one project manager, everyone ends up being involved in some way, whether it’s providing copy, proofing the order forms, or photographing interior spreads.

We’re really proud of our Spring ‘08 list. We’ve got old favorites, like new sports books from Jake Maddox, new David Mortimore Baxter, a fresh set of Graphic Revolve retellings, and a new book in the Eek and Ack series. There’s plenty of new stuff, too: some Jake Maddox books featuring girl athletes; a cool new series, The Adventures of Sam X, in our Pathway set; and in our Keystone set, six hi-low novels for girls. You can browse all of our books or request a catalog of your own at www.stonearchbooks.com.

Monday, January 28, 2008

Staff Spotlight: Michael Dahl

Name: Michael Dahl

Occupation/role at Stone Arch Books: Editorial Director and Acquisitions. I oversee all the editorial operations at Stone Arch, including list planning, story development, and working closely with the editors. I also handle submissions from new authors, acquire manuscripts, and manage freelancers. I’m also the author of the Library of Doom series.

Years at Stone Arch Books: I joined Stone Arch a few months after it began, in 2005.

Education: I went to school at Augsburg College and the University of Minnesota, graduating with a BA in English Literature and Theater.

What's your favorite SAB book?
There are so many! I guess my favorite graphic novel (so far) is Journey to the Center of the Earth. I’ve loved Jules Verne since I was in 4th grade. The art for this book is fantastic; the sea monsters are truly awe-inspiring. My favorite high-interest novel is Spies, a David Mortimore Baxter book. David is such a charming, likable, and real kid, and this particular story is funny and serious and smart all at the same time.

What was your favorite book when you were a kid?
I read constantly as a kid. I even read the dictionary – for fun. Yes, I was that nerdy kid in class who knew the difference between entomology and etymology. Bugs and words, two of my favorite subjects at the time. I was also a big fan of Edgar Rice Burroughs, J.R.R. Tolkien, and Pilgrim's Progress. But the book that made the biggest impact on me when I was in 5th grade, and beyond, was Agatha Christie’s And Then There Were None. She had me spellbound until the very last page. She was a genius.

What were you like as an elementary/middle-school student?
I was the bookworm. More like the book fanatic. Whenever I did a book report, I wrote it in the style of the book’s author. My teachers told me that I didn’t need to “embellish.” I really went overboard when I gave a presentation to the class on a book about ancient Egypt and asked for volunteers to be mummies.

What's your favorite thing to do in your free time?
Besides reading, you mean, right? Visiting graveyards and haunted houses. It’s an activity that combines history, biography, geography, the unexplained, and heaps of fresh air.

Tell us a memorable Stone Arch Books moment from the past year.
I was fortunate enough to speak at the EncycloMedia conference in Oklahoma City this past fall. I gave a presentation on graphic novels and how teachers can use them to get kids excited about reading and increase their comprehension skills. I was amazed when I walked into my room several minutes before the talk and found it was standing room only. It was a great audience. And afterwards, dozens of teachers and librarians told me that they had never considered adding graphic novels to their collections until they had attended that workshop. It was gratifying to be able to show people what an incredible new art form (and teaching tool) graphic novels have become.

What’s the best part of your job?
Working with a team of talented, creative people. I love brainstorming, collaborating with smart, enthusiastic editors, designers, authors, and illustrators, and creating something that we couldn’t do separately as individuals.

What’s the hardest part of your job?
Working with a team of talented, creative people.


This is the first in a multi-part series, which will spotlight the members of the Stone Arch Books staff. Drawing of Michael Dahl by Brann Garvey.

Thursday, January 24, 2008

Judge a book by its cover (copy)

If you don’t work in publishing, there are many mysteries about how books are made. Who picks the cover? Who decides on chapter titles? Who writes the stuff on the back of the book?

Here at Stone Arch Books, and at most publishing companies, the editor of each book writes its cover copy (the words on the back). It seems like a pretty easy job, but it’s actually harder than it sounds. It’s difficult to condense an entire book down to 50 – 100 words (that’s how long our back cover copy is here). The cover copy can’t give away what happens in a book, but it has to be exciting enough to make readers want to pick it up. It can’t tell too much, but it can’t tell too little, either! We are working on the cover copy for our Fall 2008 list now.

You can use cover copy for a fun project for a classroom, library, or book group. Ask each student to read a book (or even a chapter of a book). Then, without reading the book’s cover copy, ask them to write their own. Compare the student’s cover copy to the book’s. What are their differences? What are their similarities? Which one most makes the student want to read the book?

Tuesday, January 22, 2008

Easy searching for Stone Arch Books

Do you wish you could create a nice list of Stone Arch Book titles available in your library that is easily findable within your library automation system? After reading about how Martha made it easy for her students to find Stone Arch Book titles, you might want to try this out in your library! It’s easy to do with any automation system that has a visual search option. Create a new visual search button that launches a search for keyword “Stone Arch Books”.

Remember to add a snappy picture to the button to clearly identify the titles – you can use any of our specially designed button art! Choose the color scheme you like best, and the format that works with your library automation system. (To save the image, click on the link below, and then right click on the Stone Arch Books button. Choose "Save Image As" and save to your computer.)

White background button: JPG | BMP | PNG
Black background button: JPG | BMP | PNG

Here's an example of how it will look!


Not sure about how to create a new button and search in your library automation system? Overall, most systems work in the same way:

1) Select your searching setup function.
2) Select the visual search function.
3) Get to where you want to feature your new search button and add a new button.
4) Modify the settings of your new generic button:
a. The button should be visible.
b. Add text that describes the button (we suggest “Fiction from Stone Arch Books”).
c. Apply an image to the button – you can use one from our list above!
d. Set the button action to search and enter the search term as “Stone Arch Books” or a favorite series.
5) Remember to save your changes!

Let us know how this works in your libraries – leave a comment with any feedback or suggestions.


--Gail Lewis, MLIS
Manager of Technical Project / Product Management
Capstone Publishers

Friday, January 18, 2008

When a reviewer "gets" us

As we've said before, we love to hear what readers think of our books. But we also like to hear what grownups think. That’s why a good review in SLJ or Booklist means so much to us. Every time the reviews come in, we send them to everybody at Stone Arch Books. We all talk about what we think of the reviews, what we can learn from them, how they can better our future books, and whether we agree with the review. It’s rewarding when we see that a reviewer really gets what we’re doing.

This review was in the January School Library Journal.

GALLAGHER, Diana G. Guilty!: The Complicated Life of Claudia Cristina Cortez. ISBN 978-1-59889-838-5; ISBN 978-1-59889-881-1. LC 2007005955.
GALLAGHER, Diana G.. Whatever!: The Complicated Life of Claudia Cristina Cortez. ISBN 978-1-59889-839-2; ISBN 978-1-59889-880-4. LC 2007005954. ea vol: illus. by Brann Garvey. 81p. (Claudia Cristina Cortez Series). photos. glossary. Web sites. CIP. Stone Arch. Jan. 2008. PLB $23.93; pap. $5.95.

Gr 4–7—In Guilty!, seventh-grader Claudia and her friend Monica are accused of stealing from popular clique leader Anna. Learning the principle "innocent until proven guilty," Claudia tracks down the real thief, exposing other wrongdoings and earning a few extra bucks in the process. Whatever! describes the never-ending drama faced by many 13-year-olds. When longtime friend Adam wants to join Claudia and her friends' "Whatever Club," the trio must decide if letting a boy in will alter the way their club is run and, ultimately, affect their friendships. With their TV-sitcom-like tone, these books are lively and engaging. Their short sentences, changing and playful fonts, and cartoons will entice reluctant readers. Each title includes background information about the different characters and their relationship to the protagonist. Fans of Marissa Moss's "Amelia's Notebook" series (S & S) and Carol Weston's The Diary of Melanie Martin (Knopf, 2000) will enjoy Claudia and her dilemmas. Discussion questions and writing prompts are included.—Jennifer Cogan, Bucks County Free Library, Doylestown, PA (School Library Journal, 1/2008)



We loved that the reviewer could tell the Claudia books were meant for reluctant readers, since we designed the Claudia books specifically to appeal to the growing population of reluctant girl readers. We use cool fonts to emphasize key words and phrases. We are careful with sentence structure, in order to make reading easy and fun. The pages are lined with small illustrations to help identify characters and enliven the story. And the Cast of Characters in the beginning of the book helps readers predict the story and recognize characters immediately, thus removing one of the very first obstacles to reading.


We’ll have more Claudia in our Fall ’08 catalog. In fact, we’re having the photo shoot for the new Claudia covers in February!